Stop Pressing the Magic Button: How to Actually Build an AI-Powered Business

Everyone's been promised AI will change their life at the touch of a button. Most of it is noise. Seth Ward has spent 30 years building businesses through every wave of digital change — and he's here to tell you what's real and what isn't. This talk cuts through the hype — how to use AI ethically, reduce its environmental footprint, avoid AI slop, and build something real from your expertise. You'll leave knowing how to spot the bull**it, use AI consciously, and turn what you know into a deployable agent. No code required.

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