How people are using AI wrong for marketing their personal brands (and what to do instead)

We all know our phones are listening to us, but what if you used that listening to support your own personal brand marketing strategy?

So many people are using AI right now to create more content, faster, but they're losing their voice in the process and stripping away the most important thing about a personal brand: personality.

They are outsourcing their expertise and personality every time they ask AI to do the thinking, when what AI should really be doing is the listening, researching, and opportunity scouting that gets them in front of the right people.

A brand is only actually successful when the right people are paying attention to it. And when you understand your audience deeply, what they’re talking about, what language they’re using, what questions they’re asking, and what problems they’re having, you have a brand that works.

In this unconference, I'll share practical ways to use AI to better understand your audience, uncover opportunities, and make your marketing more specific, relevant, and likely to land with the people you actually want to reach.