Belonging as a business model: stop chasing followers and build a community

Audiences grow. Communities compound. In a world of unstable platforms, declining reach, and increasing competition, building an audience is no longer enough. This talk explores why community has become the most resilient business model of our time - and how entrepreneurs, solopreneurs, and nomads can turn belonging, trust, and participation into sustainable economic value. Through concrete examples and frameworks, we'll unpack how communities move from 'nice-to-have' to core strategic assets.